MEET THE OWNER

Meet the accountant who turned his business success into a firm designed for modern entrepreneurs

My name is Mukul Singh, and I’m the founder of CloudSide Advisory.

I graduated from the Asper School of Business at the University of Manitoba with a major in Accounting and Finance. After graduation, I began my career at PricewaterhouseCoopers (PwC), where I worked with large public companies and built a strong technical foundation. But early on, I realized that my passion lay closer to where most real businesses operate — in the world of small and mid-sized companies.

That led me to a smaller public practice firm, where I earned my Chartered Professional Accountant (CPA) designation and worked directly with local entrepreneurs. Eventually, my entrepreneurial drive took over, and I left to start my own ventures.  I explored a few different ventures, but it was in ecommerce where I found both traction and long-term success. 

Today, I operate a multi–seven-figure ecommerce brand with over 250 SKUs with domestic inventory in five countries. Running this business has given me deep experience in areas that go far beyond accounting—supply chain management, hiring and leading teams, navigating compliance across borders, and building operational systems that scale.

Along my journey, I hit several milestones that I’m proud of. I was fortunate to have gotten one of my brands into 21 Costco retail stores across California, and I’ve been approached multiple times by private equity firms expressing interest in acquiring one of my brands.

So why decide to start CloudSide Accounting? The reality is: CloudSide wasn’t born from a boardroom plan — it started by accident.

My name is Mukul Singh, and I’m the founder of CloudSide Advisory.

I graduated from the Asper School of Business at the University of Manitoba with a major in Accounting and Finance. After graduation, I began my career at PricewaterhouseCoopers (PwC), where I worked with large public companies and built a strong technical foundation. But early on, I realized that my passion lay closer to where most real businesses operate — in the world of small and mid-sized companies.

That led me to a smaller public practice firm, where I earned my Chartered Professional Accountant (CPA) designation and worked directly with local entrepreneurs. Eventually, my entrepreneurial drive took over, and I left to start my own ventures.  I explored a few different ventures, but it was in ecommerce where I found both traction and long-term success. 

Today, I operate a multi–seven-figure ecommerce brand with over 250 SKUs with domestic inventory in five countries. Running this business has given me deep experience in areas that go far beyond accounting—supply chain management, hiring and leading teams, navigating compliance across borders, and building operational systems that scale.

Along my journey, I hit several milestones that I’m proud of. I was fortunate to have gotten one of my brands into 21 Costco retail stores across California, and I’ve been approached multiple times by private equity firms expressing interest in acquiring one of my brands.

So why decide to start CloudSide Accounting? The reality is: CloudSide wasn’t born from a boardroom plan — it started by accident.

HOW CLOUDSIDE STARTED

CloudSide began as an experiment in helping a few, and evolved into a full-service, tech-driven accounting firm

Since my early days in ecommerce—dating back to 2012—I’ve made it a habit to stay connected with the industry by attending conferences, masterminds, and networking events. Over time, I built strong relationships with fellow ecommerce entrepreneurs, many of whom I’ve stayed in touch with through private forums and online communities.

Because people knew I was also a CPA, I’d often get messages asking for help—mostly around compliance and financial operations. Ecommerce, especially at a global scale, comes with a level of complexity that most traditional local accountants aren’t trained to handle, especially as it relates to cross border tax compliance.


Some began asking if they could work with my bookkeeper—the one I had personally trained to handle all the unique challenges of ecommerce accounting. The first person was so happy with the results that they publicly thanked me in one of our forums, which led to more people reaching out. I started outsourcing my bookkeeper’s services to more forum members, and the feedback was overwhelmingly positive. I had already built internal systems, KPI tracking tools, and workflows to manage these clients effectively. Everything was run in the cloud using QuickBooks Online, and that’s when it clicked—I could turn this into a full-service virtual CPA firm built for modern business owners. 

As I explored the idea further,, I was amazed at how much the accounting industry had evolved. With cloud-based platforms like QuickBooks Online and Xero, along with apps that automate receipt tracking and streamline financial workflows using tools like Zapier or Make, it was clear that accounting had entered the digital age. I saw strong parallels between running a digital ecommerce business and building a modern, cloud-based accounting firm—both rely on smart systems, automation, and efficient processes to scale. It was a model I knew I could execute—and improve.

What started off as bookkeeping exclusively for ecommerce sellers, eventually morphed into serving other industries as we developed the same processes to support other businesses. 

Today, I operate both my ecommerce business as well as CloudSide Accounting which I feel gives me a unique perspective that most accountants cannot offer. I apply real life business experience into what I think my clients would want from an accounting firm. CloudSide Advisory services all types of businesses and industries virtually and we can offer any level of support you want. Everything from basic no frills accurate bookkeeping services to advisory, Tax planning, and fractional CFO services.  We also specialize in AI automation for your business so you can save time every month not having to worry about mundane repetitive tasks.

HOW CLOUDSIDE STARTED

CloudSide began as an experiment in helping a few, and evolved into a full-service, tech-driven accounting firm

Since my early days in ecommerce—dating back to 2012—I’ve made it a habit to stay connected with the industry by attending conferences, masterminds, and networking events. Over time, I built strong relationships with fellow ecommerce entrepreneurs, many of whom I’ve stayed in touch with through private forums and online communities.

Because people knew I was also a CPA, I’d often get messages asking for help—mostly around compliance and financial operations. Ecommerce, especially at a global scale, comes with a level of complexity that most traditional local accountants aren’t trained to handle, especially as it relates to cross border tax compliance.


Some began asking if they could work with my bookkeeper—the one I had personally trained to handle all the unique challenges of ecommerce accounting. The first person was so happy with the results that they publicly thanked me in one of our forums, which led to more people reaching out. I started outsourcing my bookkeeper’s services to more forum members, and the feedback was overwhelmingly positive. I had already built internal systems, KPI tracking tools, and workflows to manage these clients effectively. Everything was run in the cloud using QuickBooks Online, and that’s when it clicked—I could turn this into a full-service virtual CPA firm built for modern business owners. 

As I explored the idea further,, I was amazed at how much the accounting industry had evolved. With cloud-based platforms like QuickBooks Online and Xero, along with apps that automate receipt tracking and streamline financial workflows using tools like Zapier or Make, it was clear that accounting had entered the digital age. I saw strong parallels between running a digital ecommerce business and building a modern, cloud-based accounting firm—both rely on smart systems, automation, and efficient processes to scale. It was a model I knew I could execute—and improve.

What started off as bookkeeping exclusively for ecommerce sellers, eventually morphed into serving other industries as we developed the same processes to support other businesses. 

Today, I operate both my ecommerce business as well as CloudSide Accounting which I feel gives me a unique perspective that most accountants cannot offer. I apply real life business experience into what I think my clients would want from an accounting firm. CloudSide Advisory services all types of businesses and industries virtually and we can offer any level of support you want. Everything from basic no frills accurate bookkeeping services to advisory, Tax planning, and fractional CFO services.  We also specialize in AI automation for your business so you can save time every month not having to worry about mundane repetitive tasks.

WHAT MAKES CLOUDSIDE DIFFERENT

We’ve reimagined what an accounting firm can be — virtual, agile, and built around your business goals.

Built by a Business Owner, Not Just a Textbook CPA

Most accountants talk about business. I run one. I own and operate a multi–seven-figure global ecommerce brand alongside CloudSide Accounting. I understand firsthand the challenges of running a business, and that experience shapes how we support our clients.

High Value Without High Overhead

My team operates using the same systems and workflows I developed while growing my own business, delivering consistent service and real results. Because we’re fully virtual, we avoid the unnecessary costs of a physical office—costs that traditional firms still pass on to clients.

Flexible Packages That Grow With You

Whether you need straightforward, no-frills bookkeeping or more strategic support, we offer a range of service levels. Upgrade or scale back anytime based on your needs.

Nationwide Talent, No Location Limits

Traditional firms with a physical office tend to hire locally—often out of necessity. But our virtual model removes that barrier. With access to a much larger talent pool, we’re able to build a team that truly fits our culture and delivers the level of service our clients expect, every time.

Cloud-First Systems That Save Time

We use secure cloud accounting platforms and automation tools to streamline everything. Link your bank, upload receipts via app, and let us handle the rest—accurate, timely, and paper-free.

Real Connection, Even Online

Despite being a virtual firm, relationships still matter. Depending on your package, you’ll have scheduled Zoom meetings with your dedicated account manager to keep you informed and supported.

Meet the People Behind CloudSide

Meet the People Behind CloudSide

A virtual team with real expertise — united by a passion for helping businesses thrive.

Mukul CEO/Founder

Lead CLoud Bookkeeper

CLoud Bookkeeper

Administrative Assistant

Account

Manager

AI Engineer

Tax Lawyer - Advisor

AI Engineer

Tax Lawyer - Advisor

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